How to check for duplicate content to improve your site’s SEO

How to check for duplicate content to improve your site’s SEO

How to check for duplicate content to improve your site’s SEO

Publishing unique content material to your web site is, after all, essential for constructing your viewers and boosting your search engine optimization.

The advantages of distinctive and unique content material are twofold:

  1. Authentic content material delivers a superior consumer expertise.
  2. Authentic content material helps be sure that search engines like google aren’t compelled to decide on between a number of pages of yours which have the identical content material.

Nevertheless, when content material is duplicated both by chance or on goal, search engines like google won’t be duped and will penalize a website with decrease search rankings accordingly. Sadly, many companies typically publish repeated content material with out being conscious that they’re doing so. For this reason auditing your sitewith a reproduction content material checker is so beneficial in serving to websites to acknowledge and change such content material as essential.

This text will aid you higher perceive what is taken into account duplicate content material, and steps you possibly can take to verify it doesn’t hamper your search engine optimization efforts.

How does Google outline “duplicate content material”?

Duplicate content material is described by Google as content material “inside or throughout domains that both fully matches different content material or are appreciably related”. Content material becoming this description will be repeated both on a couple of web page inside your website, or throughout completely different web sites. Widespread locations the place this duplicate content material is perhaps hiding embrace duplicated copy throughout touchdown pages or weblog posts, or harder-to-detect areas resembling meta descriptions which can be repeated in a webpage’s code. Duplicate content material will be produced erroneously in plenty of methods, from merely reposting current content material by mistake to permitting the identical web page content material to be accessible by way of a number of URLs.

When guests come to your web page and start studying what appears to be newly posted content material solely to understand they’ve learn it earlier than, that have can scale back their belief in your website and likeliness that they’ll search out your content material sooner or later. Serps have an equally complicated expertise when confronted with a number of pages with related or an identical content material and sometimes reply to the problem by assigning decrease search rankings throughout the board.

On the identical time, there are websites that deliberately duplicate content material for malicious functions, scraping content material from different websites that don’t belong to them or duplicating content material identified to ship profitable SEO API in an try to recreation search engine algorithms. Nevertheless, mostly, duplicated content material is solely revealed by mistake. There are additionally eventualities the place republishing current content material is suitable, resembling visitor blogs, syndicated content material, intentional variations on the copy, and extra. These methods ought to solely be utilized in tandem with greatest practices that assist search engines like google perceive that this content material is being republished on goal (described beneath).


An automatic duplicate content material checker device can rapidly and simply aid you decide the place such content material exists in your website, even when hidden within the website code. Such instruments ought to show every URL and meta description containing duplicate content material with the intention to methodically carry out the work of addressing these points. Whereas the obvious observe is to both take away repeated content material or add unique copy as a alternative, there are a number of different approaches you would possibly discover beneficial.

The right way to examine for duplicate content material

1. Utilizing the rel=canonical <hyperlink> tag

These tags can inform search engines like google which particular URL needs to be seen because the grasp copy of a web page, thus fixing any duplicate content material confusion from the major search engines’ standpoint.

2. Utilizing 301 redirects

These provide a easy and search engine-friendly methodology of sending guests to the proper URL when a reproduction web page must be eliminated.

three. Utilizing the “noindex” meta tags

These will merely inform search engines like google to not index pages, which will be advantageous in sure circumstances.

four. Utilizing Google’s URL Parameters device

This device helps you inform Google to not crawl pages with particular parameters. This is perhaps a very good answer in case your website makes use of parameters as a strategy to ship content material to the customer that’s largely the identical content material with minor modifications (i.e. headline modifications, colour modifications, and many others). This device makes it easy to let Google know that your duplicated content material is intentional and shouldn’t be thought of for search engine optimization functions.


By actively checking your website for duplicated content material and addressing any points satisfactorily, you possibly can enhance not solely the search rankings of your website’s pages but additionally guarantee that your website guests are directed to recent content material that retains them coming again for extra.

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